FW26 Brand Campaign

Fall Winter 2026 Runway Show

The Diesel FW26 Runway Show opened the brand’s vault for a vivid visual and tactile celebration of the Diesel universe. Under the creative direction of Glenn Martens, Diesel Memorabilia reanimated the archive, transforming it into a living record of the brand’s identity and evolution since 1978.

Relive the Show

“This collection is about waking up in a place, with no idea what happened last night, and you are the most glorious person ever. When you sneak away from the hotel room of the person who you don’t know, you are truly at your best. These are super-wearable pieces for successful living, the essence of Diesel.” - Glenn Martens, creative director of Diesel.

Looks

Disrupted pieces with next-day energy after the best party ever. Twisting and wrapping is intentionally wrong, impossible to put right; denim is baked with permanent creases; fabric treatments make pieces look like they’ve been picked off the floor. The new D-One bag debuts with multi-buckled straps, alongside new eyewear and jewelry.

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Highlights

Discover the key highlights of the FW26 Runway Show

Location

The set becomes an immersive installation, with an abundance of repurposed objects and props. The memorabilia are forensically displayed under bright lights, like conclusive evidence of nearly fifty years of partying at Diesel. Through reuse and transformation, the installation expresses Diesel’s commitment to upcycling in creative expression.

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D-HEEL & D-ONE

First seen on the FW26 runway, the new D-ONE is a compact, lightweight essential bag with a refined silhouette for day-to-night ease. It is paired with the D-Heel, the new regular-fit, straight-leg silhouette with a sliced back hem that reveals the heel.


Discover the Fall Winter 2026 Runway Show Collection

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